NEWS Act Running’s first running shoes are here. With a wide variety of colors to choose from, you’re sure to find the perfect pair for you. Posted October 27, 2026
FEATURE Why BEAMS Is Opening a Sports Store Right Now: What “BEAMS Sports,” Now Open in Meiji Park, Aims to Achieve. Posted October 26, 2026
NEWS Supervised by JESSE (SixTONES) himself. Under Armour has released a limited-edition collaborative shoe. Posted October 23, 2026
NEWS Marmot and City Country City team up once again. A captivating collection has been launched to help you weather the winter cold in style. Posted October 20, 2026
FEATURE Challenging Personal Bests with Friends: The True Value of the “MOTION MUSCLE SUPPORT Speed Pocket Tights,” Tested at “RegisTa” in Fukui. Posted October 15, 2026
NEWS Patagonia has introduced an organic blended miso. A flavorful masterpiece has been created that aims to heal the Earth and delight your taste buds. Posted October 6, 2026
NEWS Come experience the ultimate nutrition experience. Optimum Nutrition is hosting a pop-up event at Totoken. Updated October 1, 2026
FEATURE HOUYHNHNM's "Atmos Monthly"Vol. 45: 10 Atmos Exclusive Items and Collaborations for Fall 2026. Posted on September 29, 2026
NEWS Act Running, a brand from France, is finally available in Japan! Their stylish, eco-friendly performance wear is finally here. September 28, 2026: Updated
NEWS Stay comfortable even in winter in Hokkaido. Wake has released two new styles of its carefully crafted original apparel. Posted September 17, 2026
NEWS An innovative vest-style backpack that can be expanded to suit any situation. Now available from Normal, led by Kilian Jornet. September 15, 2026: Updated
FEATURE Oakley's Urban Running Collection blends seamlessly into both the city and nature. September 10, 2026: Updated
NEWS And Wonder has collaborated with the British bicycle brand Brompton. This unexpected partnership has resulted in a stunning collection. Posted September 7, 2026
NEWS Modern arrangements of classic UK jazz-funk albums. City Country City collaborates once again with The Brand New Heavies. Posted September 3, 2026
NEWS The partnership between On and Post Archive Faction has finally come to a close. A special model inspired by nature has been unveiled. Updated September 2, 2026
NEWS Normal, a brand from Spain, has released a pair of waterproof trail running shoes featuring GORE-TEX® technology and an innovative design. Updated September 2, 2026
NEWS Artist Ryuji Kamiyama is holding a surprise photo exhibition. It will tour Tokyo, Yamanashi, and Nikko. Posted August 31, 2026
FEATURE HOUYHNHNM's "Atmos Monthly"Vol. 44: 5 of Atmos' Top Picks from ASICS' New Sports Style Collection. Posted August 28, 2026